Wednesday, October 19, 2022

Why Clean Beauty is More Than Marketing

Years ago, I made a conscious effort to switch out our household supplies and my beauty products with cleaner brands & ingredients. What I quickly learned is that there's a lot of "greenwashing" with marketing where a lot of brands seem to be "better" but really aren't.

Many ingredients, that are allowed in products in the USA, are endocrine disruptors meaning they can mimic and mess with our hormones (and, in turn, our fertility). This is a major concern for women and for someone trying to become (or who is currently) pregnant—it's why I became even more conscious of "clean" brands when I was pregnant with Oliver.

I decided to put together a detailed guide on clean beauty to help you find the best products (and avoid the worst ingredients)!